Product Updates
Single-sign on access to Talkwalker
You are now able to log into your Talkwalker product using your Hootsuite login via single sign-on, meaning you need just one login moving forward. To get started, visit your navigation on the left-hand side of your dashboard, select My Other Products, and then select Talkwalker.
We’ve made organizing easier in Inbox 2.0
You asked, and we listened. From giving you easier access to creating your individual saved inboxes to revitalizing how you sort and view messages, it’s all here in the updated Inbox 2.0 experience:
Access all your saved inboxes: Find all of your saved inboxes including All conversations and your messages organized by: Not assigned to an agent, Assigned to me, Assigned to my teams, and Resolved.
Customize inboxes for your needs: Create inboxes by filtering by Channels, Conversation types, Post types, Topics, Teams, or Contact groups. Or, by whom messages are Assigned to. Click here to get started and select your filter, then name your saved Inbox.
View your New and Pending messages: Easily switch between your New and Pending message tabs—and never miss a message again.
Sort your messages chronologically: Easily view your conversations by newest to oldest, and vice versa. Or, use the Bulk resolve button to select messages at scale.
Optimize captions in Composer with OwlyWriter AI BETA
Imagine having a great editor at your fingertips. We’ve made that possible with OwlyWriter AI Beta in Composer. To get started, select your social network, add your caption in Composer, and then select OwlyWriter AI from the three stars next to your emojis and hashtag suggestions. OwlyWriter can double-check your spelling and grammar, update your tone of voice or call to action, and give you recommendations to optimize the length of your copy. It’s all here!
Tags are now available on mobile
In the Hootsuite mobile app, you can now add tags to posts. This means when you view analytics on desktop, you can track the success of your content published from both desktop and mobile. To get started, compose a post in the mobile app and add a tag.
Respond to messages on LinkedIn pages in Hootsuite
You can now respond to direct messages received from LinkedIn Company Pages in Hootsuite. To get access to direct messages, you must complete these steps on the LinkedIn site. After you’ve done this, re-authenticate your LinkedIn company pages in Hootsuite by visiting My Profile > Manage Accounts > Teams > Social Networks > Profile Settings > Reconnect with LinkedIn. Still can’t the LinkedIn DM option in your inbox? Reach out to your account manager — we can enable this for you.
LinkedIn repost in Amplify
Amplify Content Creators can now leverage LinkedIn re-sharing capabilities. You can now directly send posts from Linkedin in Streams to Amplify. We already support this for X and Facebook, and now it’s also available for LinkedIn.
Add a PDF to your LinkedIn posts
We've got some good news — you can now share a PDF in your LinkedIn posts. Create a LinkedIn post, select PDF as your media type, and post now or schedule for later. Posts with PDFs will show up as carousel posts.
Build first response data reports in Inbox 2.0 Analytics
We've brought back the ability to build first response and overall response data in Inbox 2.0 Analytics. To view these tables, visit Analytics and select "Add metric," then select the Inbox 2.0 tab, and then your specific response metric from the search bar. Visit our help center for more information.
Add and edit your videos directly in Hootsuite
Edit your videos quickly with our new built-in video editor in Composer and Ads Composer. You can now also find your videos in Composer, Ads Composer, and Planner right from your favorite apps, making it even easier to collaborate (in and outside of Hootsuite).
Custom link preview and UTMs per network
You can now customize your links and UTMs on a per-network basis. Please note that each social network’s limitations still need to be followed, and only LinkedIn and Facebook pages allow custom link previews. However, you can customize UTMs for all social networks.
WhatsApp integration
We’re adding WhatsApp to Inbox 2.0. Users are now able to connect a WhatsApp phone number, transfer WhatsApp numbers to their Meta business account, and manage WhatsApp channels in Inbox 2.0
Amplify hashtag suggestions
Easily add suggested hashtags to your Amplify posts directly in the Amplify composer. Hashtag suggestions are generated based on your text and uploaded image(s).
Updates to navigation and sorting in approvals
With easier navigation, you can now find and action on your approvals with a cleaner, easier-to-use view. Quickly access approvals by status and sort to find what you need in just a few clicks.
Expanded AI-powered events in Planner
Generate content for even more global events, including holidays from all over the world. Check out the entire 2024 calendar and generate your next holiday caption in just one click.
We've made managing approvals even easier
Find and manage your approvals for posts, messages, comments, and replies in one place within Hootsuite Planner.
See outbound post tags in Inbox 2.0
You can now see the tags you’ve added to your posts in Inbox 2.0. Business and Enterprise members can use tags to provide other team members with context about specific conversations or posts.
Design your ads with Canva
Create thumb-stopping visuals for all your social ads with our Canva integration. Canva templates make it easy to create content that stands out.
Get notified about important Inbox 2.0 activities
Business and Enterprise plan members can find and action on Inbox 2.0 activities in the Hootsuite notification center (in Hootsuite, select Notifications). Get notified when you or your team receives an assignment, there are new conversations, a conversation's status changes, and more. You’ll see a red dot in the notification center when there’s a new notification.
Track your Amplify engagement on mobile
View your Amplify shares and how you rank compared to others right from the Amplify Leaderboard in the Hootsuite mobile app. You can now view the top 100 users based on the number of shares in the past 30 days.
Get better social insights
In Hootsuite Insights, you can now compare up to 10 saved searches instead of five. Plus, you can search and view public Facebook accounts to get insights and see conversations relevant to your brand.
Changes in Composer to help you easily schedule Instagram Reels
In Composer, select the Instagram accounts you want to publish to and then select whether you want to create a Post or a Story. If you add a single video to a post, it will publish as a Reel.
Add a WhatsApp account to Inbox 2.0
If you're new to Hootsuite, you can add a WhatsApp account to Inbox 2.0. When you add a WhatsApp account, your team will be able to receive and respond to WhatsApp messages alongside your other social media accounts. If you're an existing Inbox 2.0 Business or Enterprise customer, please reach out to your customer account manager to add your WhatsApp account.
Bulk actions for mentions now available in Insights
You can now change sentiment, add a tag, or delete multiple mentions at once in Hootsuite Insights.
Do more (and stress less) with Harmony
Smoother workflows. Smarter automation. Discover Harmony — our newest updates to help your team stress less and work smarter.
Additional language support in Inbox 2.0
In addition to English, Inbox 2.0 is now supported in Spanish, Portuguese, German, Italian, and French. Customers will see the language that has been selected by users in their account settings.
Assign an approver on a post-by-post basis
Allow team members to approve a single post on a case-by-case basis before it’s published or add an additional approver before a post goes through your existing approval process. Business and Enterprise plans only.
Analytics update to the Amplify and Microsoft Teams integration
Hootsuite Amplify customers who share posts to their social networks through Microsoft Teams will now see them aggregated into the Hootsuite Analytics dashboard. Previously these were not captured centrally for reporting purposes.
Unified Advanced Analytics settings
Advanced Analytics users can now manage all of their Analytics settings in one place. Open your settings to create custom metrics, connect web analytics accounts, add competitors, and more.
Let OwlyWriter AI write your holiday and event captions
Fill your content calendar fast with suggested post ideas in Planner, including social holidays and major upcoming events.
Introducing approvals for Inbox 2.0
Looking to get your messages approved before sending them to customers? Now in Hootsuite, you can send messages for review and approval before they get sent to a customer with an easy-to-activate workflow in Inbox. Business and Enterprise plans only.
Post accessible content from the Hootsuite mobile app
Now you can add alt text to posts with images for Twitter, Facebook, and LinkedIn. You can also add closed captions to videos published to Facebook and Twitter.
YouTube and Pinterest metrics are now available!
You can now view and track your YouTube and Pinterest metrics directly in Analytics. Get insights on the content that is performing best in YouTube, track your top performing Pins - and so much more.
Publish longer TikTok videos
You can now upload and publish videos up to 10 minutes long on TikTok from the Hootsuite Dashboard.
Get email notifications for team assignments
Inbox users can now choose to receive email notifications when a conversation is assigned to one of their teams. Business and Enterprise Plans only.
Member permission access for Amplify admin users
Amplify Admins are now able to see a Member list under Admin Settings. Admins can now see if a user received a welcome email and onboarded, manage content Admin permission and search for users.
Prove the impact of your social campaigns with Advanced Analytics
Understand, prove, and improve the impact of your social campaigns. From organic posts and paid campaigns to web data from Google Analytics 4 and Adobe Analytics, it’s all available in Hootsuite. Unify social and web data, analytics, and reporting to understand, improve, and showcase the business value of social media. Available with Business add-on and Enterprise add-on.
Introducing Heyday by Hootsuite FAQ Chatbot
Automate answers to repetitive, time-consuming customer questions any time of day with a customer service FAQ chatbot.
Zendesk integration now in Inbox
Good news! For Enterprise & Business Plan customers, you can now create tickets from Inbox’s conversation view directly in Zendesk. To set up your integration, visit your Inbox settings and turn on the Zendesk integration toggle (it's that easy!).
Your social home base is here!
Hootsuite has a new homepage—your one-stop shop to keep track of your performance, pick up from where you left off, and keep things organized with easy access to your social accounts, drafts, and top performing posts. Check out your new homepage
New Inbox 2.0 features for Business and Enterprise plans
Now Business and Enterprise customers can manage Instagram dark posts in Inbox. Plus, view messages on organic and dark posts in one place or apply a new filter to view organic and dark posts separately.
Upload larger videos across all social networks
You can now upload videos with a file size of 1 GB to all social networks from the Hootsuite dashboard.
Write longer alt text for LinkedIn and Twitter
Describing your images with alt text will help people of all abilities engage with your content. You can now write longer alt text for LinkedIn and Twitter in the Hootsuite dashboard.
Drag and drop images onto your Calendar
Turn pics into posts faster than ever with your media library now located right in Planner. To start a new post, just drag and drop stock assets (free images and GIFs) and your existing content assets (through our app integrations) into your Calendar. Check it out
Publish Instagram Stories in one click
Instagram Business users can now schedule Instagram stories in advance right in Hootsuite. No more mobile workflows, no more push notifications, no more hopping between apps—just an easier, faster way to tell your story. How cool is that? Try it now
Our Hashtag suggestions just got a whole lot better!
Looking for the perfect hashtags to include in your next post? With our recently improved hashtag suggestions, you can easily grab from dozens of AI-generated hashtags to help increase your post reach (and spark the right conversations on social).
LinkedIn mentions are now available!
We have exciting news: you’re now able to @mention your LinkedIn followers on Hootsuite. To unlock this feature, simply reconnect your LinkedIn profile(s) at the link below.
Need more help? No problem. Visit our Help Center or contact our Support team.
New features available in Inbox for Business & Enterprise users
Perform new actions on comments and messages, including like and unlike, hide and unhide, Retweet and Quote Tweet, mute and delete messages.
Easily select and view tags under your messages to keep track of what your customers are saying.
Send quick replies, carousels, and postback buttons to your customers on Facebook, Instagram, and Twitter—and view these features as rich messages in the conversation.
Custom covers are now available for Instagram Reels.
You can now upload any image from your desktop to use as an Instagram Reels cover (or continue using a suggested thumbnail). Try it out
OwlyWriter AI—An AI writer for busy social media pros
OwlyWriter AI makes posting on social media quick and easy. OwlyWriter AI guides you through a menu of options and turns your answers into the perfect posts. Instantly generate captions, get post ideas, and repurpose top-performing content with OwlyWriter AI.
See all your social posts in Planner.
If you’ve posted directly to Instagram, Facebook, or other social networks, you’ll now see these posts in Planner alongside content you’ve created and posted from Hootsuite.